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&honey

&honey is the buzz-worthy Japanese hair-care brand by VICREA making waves in Japan with its range of hair products infused with premium organic honey and oils. 

For those chasing silky, shimmering locks, &honey is the sweet solution.

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&honey

A'Pieu

Drawing inspiration from the French word "basic," A'pieu embraces a minimalist approach to skincare and makeup, focusing on gentle, skin-friendly ingredients that yield remarkable results. 

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A'Pieu

Abib

Abib, denoting "the first month," embodies the pursuit of optimal purity in cosmetics, beginning from the initial stage of the beauty journey. This K-Beauty luminary is dedicated to reviving your skin to its innate, radiant state.

Guided by the mantra, "The only way to perfection is endless experiments," Abib's laboratory emphasizes exhaustive research to achieve its objectives.

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Abib

Active Nine

From the creators of SKIN1004 comes Active Nine, epitomizing the zenith of Korean skincare mastery.

Vegan certified and cruelty free, this brand champions their unparalleled sun protection range. 

With Active Nine, every day is not just about shielding from the sun, but about celebrating radiant, uncompromised skin health.

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Active Nine

AESTURA

AESTURA is a pioneering Korean skincare brand dedicated to merging science with nature for optimal skin health. Their renowned Atobarrier line stands testament to this commitment, formulated to strengthen the skin's barrier and offer intense hydration. Harnessing the power of advanced dermatological research and natural ingredients, AESTURA promises uncompromised care for sensitive and dry skin types.

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AESTURA

ALOE VERA

Aloe Vera is a natural, non sticky gel like succulent which has been a staple in k-beauty for a long time because of it's moisturising and emollient properties. It is commonly used to treat acne as it contains two hormones, Auxin and Gibberellins, both which support damaged skin and provide anti-inflammatory properties to reduce skin sensitivity whilst soothing and moisturising.

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Anessa

Anessa by Shiseido has long been heralded as one of Japan's premier sunscreen brands, combining expert skincare science with advanced sun protection. Their signature range, known for its Aqua Booster Technology, increases UV protection when in contact with sweat or water, making it a favourite for active lifestyles and humid climates. 

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Anessa

Anua

Anua is a major player in the skincare game right now, best known for their viral Heartleaf 77% Soothing Toner which holds multiple No. 1 best-seller spots in Korea. With a strong commitment to quality, the brand has become a go-to for skincare enthusiasts around the world. 

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Anua

AROMATICA

Loved for its vegan and cruelty free approach to beauty products, AROMATICA is on a mission to create effective and sustainable skincare products. With a strong focus on natural remedies and aromatherapy, this Korean beauty brand promises to deliver clean skincare without compromising the quality and effectiveness.

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AROMATICA

AXIS- Y

AXIS-Y champions climate-inspired skincare, meticulously formulated with natural, skin-loving ingredients tailored to address unique climate-induced concerns.

Emphasizing inclusivity, self-care, and individual beauty, the brand advocates for environmentally-conscious choices, with a staunch commitment against animal testing and a move towards complete vegan certification.

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AXIS- Y

B.Lab

B.LAB is a nature-oriented skincare brand that adheres to the philosophy of "Simple is the best," B.LAB focuses on creating effective skincare solutions using only the most effective essences and natural ingredients.

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B.Lab

Banila Co

Founded in 2006 to help makeup lovers live all their beauty dreams to the fullest, Banila Co is home to the cult favourite Clean It Zero Cleansing Balm. They strip skincare down to the purest, most potent formulations, for simple daily routines that everyone will love.

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Banila Co

Beauty of Joseon

Beauty of Joseon captures the essence of Korea's illustrious Joseon dynasty, drawing inspiration from traditional Hanbang (herbal medicine) practices. Their skincare line is a testament to the power of blending ancient wisdom with contemporary needs. Prioritising clean and potent formulations, products like the Relief Sun Cream, Ginseng Essence Water, and Glow Serum have quickly become staples for many.

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Beauty of Joseon

Benton

Benton is a standout Korean skincare brand that's all about harnessing the power of nature, blended with the best of beauty tech. Taking its name from "The Curious Case of Benjamin Button", Benton's all about turning back time and keeping your skin in its prime. 

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Benton

Biodance

"Better Formula for Better Glow" 

Biodance is a Korean skincare brand focussed on creating effective solutions to radiate your natural glow. Their best-selling Bio-Collagen Real Deep Mask has sold millions worldwide! 

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Biodance

Biore

For decades, Biore has stood as a trusted name in skincare, consistently merging innovation with practicality. With a reputation bolstered by glowing Biore skincare reviews, their UV Aqua Rich line has become a global sensation, celebrated for its exceptional performance and user-friendly texture. Rooted in meticulous research and a deep understanding of diverse skin needs.

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Biore

Canmake

Canmake stands as a gem in Japanese beauty, renowned not only for their makeup products but also for their highly-acclaimed UV range. With a commitment to quality and affordability, Canmake has carved a niche in beauty cabinets across Japan and the world. 

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Canmake

Celimax

"Cosmetics do not make miracles, but we will give you an honest promise of better skin."

Celimax is a South Korean cosmeceutical brand that designs honest, user-friendly cosmetics with clean ingredients for better skin.

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Celimax

CENTELLA ASIATICA

Cica aka. Centella Asiatica is a perennial herb that is grown primarily in Asia and has a long history of proven beauty benefits. It is rich in amino acids, beta carotene, fatty acids, and numerous potent phytochemicals that help to speed wound healing, soothe inflammation, stimulate new cell growth and encourage your skin to build collagen. This herb has become increasingly popular in K-beauty due to its profound effects on skin and is a key ingredient in a variety of products from toners, gel moisturisers to eye creams.

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CENTELLA ASIATICA

CLEARANCE SALE

Up to 80% off our clearance stock! Perfect for anyone who's just ran out of their favs.

~All products are final sale, no returns or exchanges accepted~

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CLEARANCE SALE

CLEARANCE SALE $10

~All products are final sale, no returns or exchanges~

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CLEARANCE SALE $10

CNP Laboratory

CNP Laboratory has earned a reputation as a leading pharmaceutical-grade derma cosmetics brand from South Korea and is founded on the philosophy that "true beauty begins with healthy skin." Their infamous Blackhead Clear Mask + Pore Tightening Mask is specially designed to combat excess sebum production and is proven to be effective in dissolving blackheads and improving the overall appearance of your pores.

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CNP Laboratory

COSRX

Discover the globally acclaimed brand, COSRX, known for its minimalistic packaging and emphasis on key, effective ingredients, COSRX combines affordability with a commitment to skin-friendly products free from unnecessary additives. 

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COSRX

CRUELTY-FREE

Navigating the world of skincare can be overwhelming, but when you're looking for cruelty-free options, it becomes a quest of its own. At SUL, we've simplified this journey for you.

Explore our Cruelty-Free collection, highlighting beauty brands that are unwavering in their stance against animal testing. Elevate your glow with products that epitomize beauty in its most genuine and compassionate form!

Read here to learn more about what it means to be a Cruelty-Free brand. 

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CRUELTY-FREE

Cure

Cure Natural Aqua Gel is rated the #1 exfoliator gel in Japan and sells a record amount of 1 bottle every 12 seconds. They were the only Japanese Skincare brand in 2017 to receive brand of the year in the health and beauty skincare category by the prestigious World Branding Awards. Their exfoliator is alcohol free, fragrance free and works well for those even with sensitive skin. 

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Cure

Curel

Kao's Curel, a leading name in Japanese skincare, is renowned as the No. 1 choice for sensitive skin care in Japan. With its unparalleled formulations tailored for delicate skin, Curel epitomizes results-driven skincare. 

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Curel

Dear Klairs

Dear Klairs, a renowned name in Korean skincare, stands out with its vegan-friendly and cruelty-free offerings tailored for all skin types. With high-performance yet gentle formulations, Dear Klairs is deeply committed to embracing sensitive skin. Prioritising skin health, the brand ensures products are free from fragrances, colourants, and parabens, all while taking significant steps to reduce its carbon footprint

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Dear Klairs

DHC

Embracing the Japanese ethos of harmony between science and nature, DHC is devoted to natural, irritant-free formulations devoid of colorants.

Their signature lip products, celebrated for their nourishing qualities, have become a cult favourite among beauty enthusiasts worldwide.

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DHC

Dr. Althea

Dr. Althea is a Korean beauty brand known for its sensitive skin-friendly products, featuring elegant and stunning packaging. The brand specializes in multi-care items made with natural ingredients, aiming to maintain healthy, radiant skin.

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Dr. Althea

Dr. Ceuracle

Proudly heralded as "The Cosmeceutical Pioneer in Korea," Dr. Ceuracle has been leading the charge in advanced skincare solutions since 2000. This brand pairs clinical precision with standout natural ingredients such as kombucha, propolis, tea tree, and centella asiatica. 

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Dr. Ceuracle

Dr. G Skincare

Dr. G, founded by a renowned Korean dermatologist, offers scientifically-backed skincare that's a favorite among celebrities. Developed by a team of expert dermatologists, the brand combines advanced technology with high-quality ingredients for transformative results. Dr. G sets industry standards, making it a trusted name in both clinical and everyday skincare.

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Dr. G Skincare

Dr. Jart+

Dr. Jart+, a standout name in Korean skincare, embodies a philosophy that's powered by science and inspired by art. With its dermatologically-tested formulations, Dr. Jart+ has earned acclaim, particularly for its iconic Cicapair range and its collection of cryo rubber facial masks. Beyond just products, the brand is dedicated to using nourishing active ingredients, ensuring that every item is both safe and effective.

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Dr. Jart+

Dr.ato

Dr.ato is a Korean skincare brand known for its gentle, deeply moisturizing products tailored for dry and sensitive skin, incorporating advanced ingredients like Triple-Hyaluron to enhance skin hydration and barrier function.

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Dr.ato

Elizavecca

Elizavecca, hailing from South Korea, is famed for its Milky Piggy CER-100 Collagen Treatment, a haircare game-changer that revitalizes and shines with collagen magic.

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Elizavecca

Etude House

Founded in 1985, Etude House is a Korean cosmetic and skincare brand that has grown into a global phenomenon. The name 'Etude' means 'study' in French, highlighting Etude's commitment to delivering serious and effective skincare solutions, a perfect reflection of this being their much-loved Soon Jung line. 

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Etude House

Goodal

Grounded in the philosophy of 'Good All Natural', Goodal blends time-honored botanicals with modern technology to create products that hydrate, rejuvenate, and illuminate the skin. Goodal is renowned for its innovative use of Green Tangerine, a key ingredient that is popular in many of its products.

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Goodal

Heimish

Heimish launched in 2016 as a Korean skincare and makeup brand focusing purely on simplicity. As a leader in K-beauty, this brand aims to be modern, chic and effective by offering all-natural and hypoallergenic formulas and is loved for their All Clean line.

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Heimish

HYALURONIC ACID

Hyaluronic Acid, known as the holy grail to wrinkle-free and youthful hydration  is the main component of what gives your skin structure. It is responsible for that plump and hydrated look and has anti-aging, hydrating and wound healing benefits. It is a crucial ingredient in all skincare products and promises to improve your skin's overall elasticity and appearance.

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I'm From

I'm From is a staple K-beauty brand distinguishing itself through the brand's level of ingredient transparency and produces natural, safe and effective skincare products. Some of its best sellers include the Honey Mask,  formulated with 37.9% of real pure honey and is calming, soothing and filled with anti-inflammatory properties.

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I'm From

Illiyoon

Illiyoon is a specialized derma moisture brand under AmorePacific, backed by 40 years of comprehensive research on sensitive skin. Their signature Ceramide Ato line is especially formulated to strengthen the skin barrier and provide deep hydration, aiming to alleviate the common troubles of those with sensitive skin.

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Illiyoon

Innisfree

Innisfree is a leading Korean skincare brand that harnesses the purity and vitality of natural ingredients from Jeju Island to create effective, eco-friendly products. Best known for their Green Tea range, they utilize freshly squeezed Jeju green tea rich in amino acids and minerals to hydrate and nourish the skin. This popular line delivers a perfect blend of clean skincare and environmental consciousness.

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Innisfree

Ishizawa-Lab

Ishizawa-Lab is a J-beauty brand founded in 1989 with affordable and trustworthy skin care products. They formulate their products using rice bran extracts to cleanse and shrink pores. Their best seller Keana Nadeshiko Rice Mask has powerful brightening effects and works to calm, soothe and hydrate skin irritations. 

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Ishizawa-Lab

iUNIK

"Ideal, Unique, Naturalism, Ingredients, and Know-how," iUNIK is a South Korean skincare brand renowned for its minimalist approach, prioritizing efficiency with simple yet effective formulas and hypoallergenic products.

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iUNIK

Jumiso

Jumiso is an innovative and fun K-beauty brand that prioritises customer satisfaction. They promise to formulate high performing skincare goods that bring a smile to their customers faces and hold affordability at the front of their brand at all times.

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Jumiso

Kahi

Kahi is a premium Korean skincare brand that is committed to creating high-quality, innovative products that promote natural beauty and healthy skin. You may recognise Kahi from their signature product, the Multi Balm, a multi-purpose stick that serves as a moisturizer, highlighter, and wrinkle-care product all in one.

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Kahi

KAINE

KAINE is a contemporary Korean skincare brand that combines cutting-edge technology with the power of natural ingredients. Dedicated to creating high-performing products that deliver visible results,

With an emphasis on minimalistic skincare that is simple yet effective. Its products, designed for all skin types, focus on hydration, rejuvenation, and protection, embodying the brand's commitment to healthy, glowing skin. 

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KAINE

Kao

Kao, a distinguished name in Japanese beauty, is dedicated to enhancing lives through top-tier goods. This brand doesn't just offer products; it offers a philosophy. Championing the beauty of natural skin, Kao emphasizes minimalist, effective solutions designed to amplify your skin's innate strengths.

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Kao

Kose

Kose is a leading Japanese beauty brand with a rich history, specializing in innovative skincare and cosmetics. Known for its research-backed, high-quality formulations, Kose caters to diverse skincare needs across age groups. Among its popular sub-brands, Softymo stands out for offering effective yet affordable cleansing products that have gained a global following.

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Kose

Krave Beauty

Founded by beauty influencer Liah Yoo, Krave Beauty champions the philosophy of simplicity and sustainability in skincare. Born from a desire to 'press reset' on unnecessary and complex routines, the brand emphasizes essential and effective ingredients.

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Krave Beauty

KSECRET

KSECRET is an emerging Korean skincare brand, best known for their incredible Seoul 1988 Serum. 

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KSECRET

Laneige

Laneige is an iconic Korean skincare and cosmetics brand renowned for their innovative Water Science™ technology, which harnesses the power of water to deliver tailored moisture to skin.

Their best selling products, such as the Water Sleeping Mask and Lip Sleeping Mask, have set industry standards for hydration and are favorites among beauty enthusiasts globally.

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Laneige

Manyo

"Ma:nyo", translating to "sorceress" in Korean, symbolizes the enchanting essence of Ma:nyo's skincare line. Echoing the mystical artistry of a sorceress crafting her elixirs, Ma:nyo's products blend the finest organic and botanical ingredients from nature.

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Manyo

MEDI-PEEL

Medi-Peel is a top Korean skincare brand celebrated for its cutting-edge anti-aging treatments and professional-grade products. 

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MEDI-PEEL

Medicube

Embark on a revolutionary beauty journey with Medicube – a leading Beauty Tech and derma-cosmetic pioneer.

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Medicube

Mediheal

Established in 2009, Korean skincare brand Mediheal has been revolutionizing the sheet mask and toner pad industry with their scientifically-formulated, effective solutions.

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Mediheal

Minon

Established in Japan, Minon has become a trusted name in skincare, especially known for its dermatologist-approved, hypoallergenic formulas. With a focus on amino acids as key ingredients, Minon provides highly effective moisturizing and barrier-enhancing solutions. 

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Minon

Mise En Scene

Miseenscéne is a leading Korean haircare brand, best known for its Perfect Serum, which provides advanced solutions for various hair concerns using natural ingredients and cutting-edge tech.​

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Mise En Scene

MISSHA

MISSHA is a renowned Korean beauty brand, prides itself on offering high-quality skincare and cosmetics at affordable prices. Known for their innovative formulas and iconic Time Revolution line, Missha bridges the gap between beauty and science, making luxury accessible to everyone.

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MISSHA

Mixsoon

The brand name "Mixsoon" is a clever combination of "mix" and "soon," a term which symbolizes 'pure ingredients.' Established in 2020, Mixsoon embodies the fundamental principles of Korean skincare minimalism and purity. The brand prioritizes essential ingredients, placing them at the heart of skincare rituals.

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Mixsoon

Mizon

Mizon, a cornerstone in Korean skincare, is globally recognized for its extensive range of snail-based wonders. The brand's best-selling snail cream is a testament to its efficacy, known to brighten, plump lines, and balance oil like no other. Prioritizing nourishing active ingredients, Mizon's approach is rooted in science, consistently spotlighting the most revered hero ingredients

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Mizon

Nature Republic

Nature Republic believes in the power of nature. Founded in 2009, this Korean beauty brand takes on a naturalistic approach by discovering pristine ingredients from around the world and presenting them in their most natural states. Their 92% Aloe Vera range is highly regarded for being soothing, calming and extremely effective in healing acne, wounds and other problematic skin.

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Nature Republic

NEEDLY

NEEDLY is making waves and stealing hearts in the beauty world, especially with its buzz-worthy Toner Pads. Hailing from Seoul, this brand is the fun, minimal and fresh answer to simple and effective skincare.

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NEEDLY

Neogen

Neogen is a K-beauty staple brand with  advanced and high-performance formulas to produce effective skincare using biotechnology to enhance the benefits of natural ingredients. Their best sellers include the Bio Peel Gauze Peeling Pads, Dermalogy Serum Spray and Dermalogy Double Vita Drop In Serum. 

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Neogen

NIACINAMIDE

Niacinamide is one form of vitamin B3 (niacin) and plays an important role in energy metabolism and cell health. It minimises the appearance of enlarged pores and is incredibly restorative with anti-inflammatory properties to reduce acne. When used appropriately in skincare, this ingredient strengthens skin barrier and fades scarring and pigmentation overtime.

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NINE LESS

NINE LESS is a brand that truly believes less is more, offering nine essential products that deliver effective solutions without unnecessary additives. 

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NINE LESS

Numbuzin

What's your number? Numbuzin marries the essence of natural ingredients with contemporary science, offering a unique journey towards rejuvenation and radiance. Dive into a regimen where every number signifies a step closer to flawless skin!

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Numbuzin

Piccasso

Piccasso is celebrated in Korea for its precision-engineered makeup instruments like the iconic Makeup Spatula. Harmoniously blending functionality with aesthetic elegance, it's no wonder this tool has become an essential in many beauty kits worldwide. 

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Piccasso

PROPOLIS

 Propolis, or bee glue, is a resin-like substance, specifically, a combination of tree sap and beeswax made by bees to fill in honeycomb crevices for protection. It is used in beauty products to treat a variety of skin conditions, in particular, acne. This ingredient has grown increasingly popular in K-beauty for it's anti-bacterial, anti-fungal and moisturizing effects.

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Purito SEOUL

Purito, a standout name in Korean skincare, is celebrated for its eco-friendly ethos. Committed to crafting 100% cruelty-free, vegan, and hypoallergenic formulations, Purito ensures top-tier skincare that's kind to both your skin and the planet. 

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Purito SEOUL

Pyunkang Yul

Pyunkang Yul is a cruelty free Korean skincare brand with a focus on hanbang. They boast zero irritation, minimalist formulas and simplistic packaging to spotlight the products effectiveness and natural state.

Promising to stray away from trends, Pyunkang Yul's best sellers include the Essence Toner, Moisture Serum and Calming Moisture Repair Balm.

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Pyunkang Yul

RETINOL

Retinol is an over-the-counter formulation of vitamin A that is applied topically to the skin to reduce the effects of aging and acne. It has multiple uses and is a  gold-standard ingredient in skin care because it alters the behaviour of aged cells so they act in a more youthful manner. 

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Rohto Mentholatum

Rohto Mentholatum is celebrated for their innovative and effective approach across their products. Their line-up boasts crowd-favourites like the Hada Labo's deeply hydrating lotions and the Melano CC's vitamin C serums, all formulated with a commitment to skin health and radiance. 

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Rohto Mentholatum

Round Lab

Round Lab is a Korean skincare brand that is dedicated to crafting formulations that harmonize with every skin type. Their Birch Juice Moisturising Sunscreen and Dokdo line have both been consistent best sellers in Korea and around the world!


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Round Lab

Rovectin

Known for their "Barrier Repair Complex," Rovectin aims to creates formulas that restore and fortify the skin's natural moisture barrier. Their best-selling products include the Clean Lotus Water Cream and Aqua Activating Serum, which are much loved for their hydrating and skin-barrier-strengthening properties.

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Rovectin

SANA

J-Beauty brand SANA is home to the best selling soy milk based face washes and lotions. The brand focuses on hypoallergenic formulas, employing soy isoflavones and soy proteins as key ingredients to boost your skin's collagen and hyaluronic acid levels. They are loved for making products that are soft, hydrating and calming with a subtle soy scent.

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SANA

Senka

Shiseido's Senka is renowned for its iconic Perfect Whip line that is loved worldwide with its rich, whip-like lather and ability to deeply cleanse while maintaining skin's moisture balance.

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Senka

Shiseido

Shiseido stands as an icon of timeless beauty, merging centuries-old Japanese traditions with contemporary innovation. While the brand boasts a diverse product line, its Perfect Whip cleansers, Anessa sunscreens, and Hair Fino treatments particularly stand out amongst skincare lovers globally.

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Shiseido

Skin&Lab

SKIN&LAB is a global derma brand for sensitive skin. They strive to find the answer to various skin concerns and adhere to the concept of providing a "skin doctor's care at home." The brand only develops dermatologist-approved hypoallergenic products and its best sellers include the A Plus Lifting Vitamin Cream.

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Skin&Lab

SKIN1004

Renowned for their premium hypoallergenic and natural skincare products, SKIN1004 is a proud award-winning brand hailing from Korea. Their secret lies in harnessing the power of the world's finest Centella Asiatica, sourced directly from the unspoiled wilderness of Madagascar. Committed to clean beauty, SKIN1004 hold notable certifications including CGMP and PETA's Beauty without Bunnies.

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SKIN1004

Skinfood

Founded in 2003 with roots in the beauty industry dating back to 1957, Skinfood harnesses the potency of nutritious food for skin, crafting nature-inspired skincare and makeup suitable for all skin types.

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Skinfood

Some By Mi

Some By Mi, an award-winning K-beauty brand, is celebrated for its commitment to skin-friendly ingredients devoid of harmful chemicals like colourants and parabens. With a focus on catering to all skin types, their products have garnered stellar reviews.

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Some By Mi

The Face Shop

Since 2003, The Face Shop has been a globally recognized Korean skincare brand that combines natural ingredients with advanced technology to create affordable, high-quality products designed to nourish and revitalize the skin

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The Face Shop

TIA'M

TIA'M promises to be the "twinkle in your eye" with products that bring out your inner glow. Known for its best-selling Vita B3 Source Serum, this vegan and cruelty-free K-beauty brand uses safe, natural ingredients like Vitamin B3 to target specific skin issues effectively. 

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TIA'M

TIRTIR

Founded in 2016 by a Korean beauty influencer, TIRTIR has captivated Japan with its iconic cushion foundation and award-winning skincare, celebrated for enhancing one's natural radiance. Prioritizing product safety and efficacy, the brand specialises in formulations that give a coveted "glass skin" effect through hydration and brightening.

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TIRTIR

TOCOBO

More than just their adorable aesthetics, TOCOBO is a pioneering Korean vegan skincare brand committed to crafting dermatologically-advanced products that enhance your natural beauty. 

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TOCOBO

too cool for school

Too Cool For School is a leading South Korean cosmetic brand known for their innovative and artistic approach to beauty, merging contemporary culture with unique product designs​

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too cool for school

Torriden

Torriden is a cutting-edge skincare brand focused on bringing the potency of natural ingredients to your daily regimen.

Known for their popular 'Dive-In' line, the brand utilizes deep-sea minerals and marine extracts to offer hydrating and rejuvenating solutions for your skin.

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Torriden

Utena

Utena is a Japanese beauty brand celebrated for its effective formulations. Their flagship products include the highly-raved Matomage Hair Styling Sticks, which have garnered a devoted following for its effectiveness and convenience at taming stray locks!

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Utena

VT Cosmetics

VT Cosmetics is a Korean beauty brand loved for their signature Cica-based products and more recently, their popular Reedle Shot line.

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VT Cosmetics

Yuskin

Yuskin has cemented its legacy as one of Japan's most cherished body and hand creams. Packed with a potent blend of Vitamin E, Glycyrrhizin acid, Camphor, Glycerin, Sodium hyaluronate, and Vitamin C, this medicated cream provides unmatched moisturization for dry skin. Its distinctive yellow hue is a nod to its rich Vitamin B2 content, a testament to its nourishing formulation.

 

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Yuskin